CANADIAN DOWN SYNDROME SOCIETY / MICHAEL BARKER & JOHN GALLAGHER

Voice technology doesn’t always understand people with Down syndrome. The Canadian Down syndrome society has partnered with Google to fix that.

Featured in CBC & Adweek, Outsider is thrilled to have worked on this project with the FCB team. Together we helped CDSS kick off Down syndrome awareness week 2019!

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Credits:

Campaign Title: Project Understood
Client: Canadian Down Syndrome Society
Chair: Ed Casagrande
Interim Executive Director: Laura LaChance
Marketing and Communications Manager: Kristen Halpen
Board Member: Ben Tarr

Google
Technical Program Manager: Bob MacDonald
Technical Program Manager: Pan-Pan Jiang
Product Manager: Julie Cattiau
Engineer: Jimmy Tobin

Agency: FCB Canada
Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts
President: Bryan Kane
Associate Creative Director: Elma Karabegovic
Associate Creative Director: Michael Morelli
Associate Creative Director: Marty Hoefkes
Copywriter: Shannon McCarroll
Copywriter: Jason Soy
Agency Producer/s: Sarah Michener/Kristine Lippett

Production Company: Radar
Director: Scott Drucker
Line Producer: Sarah Michener
Director of Photography: Scott Drucker & Chet Tilokani

Offline: Outsider Editorial
Editors: Michael Barker / John Gallagher
Editorial Assistant: Scott Edwards
Executive Producer: Kristina Anzlinger

Transfer Facility: Alter Ego

Colourist: Eric Whipp

Online Facility: Alter Ego
VFX Artist: Eric Perrella
Alter Ego Producer: Caitlin Schooley-Groneveldt

Music House: Grayson Matthews
Music Track Director: Mark Dominic
Engineer: Vlad Nikolic
Audio Producer: Kelly McCluskey
Speech Pathologist: Amanda Cotton